Call to action.

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• Arrow chip button

  A rounded action button with a glowing arrow chip docked in its right end that lifts off the page on hover with a hard offset shadow and sinks on press.

• Arrow wipe call to action

  A call to action whose darker plate wipes in from the left on hover while a tucked arrow slides out to meet the label, and pushes down a pixel when clicked.

• Invert and lift button

  A tall outlined button that inverts to a solid fill and lifts a couple of pixels on hover, then settles flat again when pressed.

Guidance