No real product demo

Why it reads as slop

If the page cannot show the product, it is describing an idea. Illustrations and abstract shapes in place of screenshots are a hard fail.

Heuristic

No screenshot, video, live embed or interactive example of the actual product anywhere on the page.

Antidotes

• A live embed or sandboxpractice
• Real screenshots, annotatedpractice
• A short screen recordingpractice